It's not the message, it's the messenger

I see there are a lot of Liberals who are touting the ad below as a small victory for the Dion team. To tell you the truth, it's not all that bad. Notwithstanding the early negative content, the latter part of this ad does a pretty good job of clearly outlining what Dion has been having trouble with since the inception of this campaign...that being, selling the so-called positive "revenue aspects" of his Green Shift plan in small bullet points so that the 'Average Joe' on the street can understand it. However, as good as this ad is, it won't make a world of difference with Canadians if Mr. Dion can't find a way to relay this message in public and on the hustings in front of large crowds of potential supporters.

Plus, if the ad accomplishes what it set out to do (and starts to resonate with the general public), won't this just make more people demand the same type of clarity from Dion before buying into the Shift? Can't say for certain, but after seeing him in action these past few days, is raising the bar really a good idea at this point? Shouldn't handlers be lowering it?